Coca-Cola Enterprises tight-lipped on pending 375ml PET bottle launch
date:Feb 28, 2012
in its brands.
So one of the things you will be seeing from us very shortly launched into the marketplace is a 375ml PET [polyethylene terephthalate] bottle. A smaller-sized bottle, recognising that there is an opportunity in the marketplace for a different size of reseable PET to thatthats available to date,he said.
Classic contour shape
Baldry also said that more Coca-Cola packaging would be developed in the classic contour shape to develop brand recognition and growth, and establish a point
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