date:Feb 28, 2012
Coca-Cola Enterprises (CCE) has given a guarded reaction to a media enquiries regarding the planned launch a new 375ml bottle onto the UK market, despite its GB managing director informing journalists at a press conference that the firm intended to make this move.
Introducing CCEs new Store of the Future report in London on Tuesday (prepared with food analysis firm IGD), CCEs MD for Great Britain, Simon Baldry, said the firm was planning such a launch.
Contacted by BeverageDaily.com, CCE