date:May 30, 2012
Cadbury Popcorn will feature the strap line Choc full of...Popcorn and will be supported with a marketing campaign, in-store sampling, POS activity and outdoor advertising.
The new product will expand alongside other brands in Cadbury's growing chocolate bags segment that include Twirl Bites and Cadbury Dairy Milk Caramel Nibbles.
Cadbury said that the new product is likely to capitalize on the emerging trend of consumers. The launch marks the brand's second attempt to the popcorn category.
K