date:May 30, 2012
trong wrinkle reduction claims, like Dove spa from Unilever are standing out in the growing with age category.
In terms of brand loyalty, Hudson says; Its often in products that show some benefits within a certain time, like an ingredient that will improve the strength of the nail within weeks, the consumer will more than likely go back to get it again.
Regulation vs. science
On this matter, the expert reveals that in Europe there is still an issue with clarity, as ingredients are required to