Brand owners and converters adapt to new realities of European flexible packaging market - analyst
date:May 26, 2012
of years ago, the national subsidiaries of multi-national brand owners had the ability to buy packaging locally but the current position means that major purchasing decisions are now mostly made at a European level,said Gaster.

While this has clearly not been good news for smaller flexible packaging players, new opportunities have arisen precisely because Amcors dominant position has allowed it to become more selective in the contracts it accepts

Amcor has bottom-sliced its contracts - foregon
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