Brand owners and converters adapt to new realities of European flexible packaging market - analyst
date:May 26, 2012
volume account it does take time to find alternative suppliers with sufficient capacity to deliver cost effectively across all brand owners European plants,he said.

Shifting landscape

Gaster said he has identified two major trends that suggest the market has found its own way to adjust to the new reality.

On the one hand, Amcors dominance has seen it pick up more business as its scale and reach means it is better able to guarantee the pan-regional delivery that brand owners desire.

A number
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