date:2014-12-10~2014-12-12
to enter into retail stores, especially for the small and medium size manufacturers. It gives manufacturers a way to save the advertising and marketing expenses and to make higher profit margins. Private labels reveal unique growth characteristics across the world. Its market share reached 30% worldwide but only 5% in China. Although private labels is still at an early stage in China, but it shows a growth momentum in retailing. Based on the prediction and the strategic plan of some top Chinese