The 24th World Ecological Agricultural Products and Food Industry Expo 2025

Concurrently Held: The 24th China (Guangzhou) International Nutrition Healthy Food and Organic Products Exhibition 2025

12-14 June 2025

China Import & Export Fair Complex

Co-organizers

· China Chamber of Commerce of I/E of Foodstuff, Native Produce and Animal By-products (CNFA)

· National Rural Industry Integration and Development Alliance

· Guangdong Health Industry Promotion Association

· GuangDong Food Circulate Association

· Guangdong Organic Agriculture Association

· Guangdong Institute of Food Science and Technology (GDIFST)

· Guangzhou Huangpu Distinct Food Safety Association

· Guangdong Agriculture Industrialization Association

· Rural Revitalization Committee

· South China Regional Center for Cantonese Cuisine Heritage and Promotion

Organizer

· Guangzhou Yi Fan Exhibition Co., Ltd

Supporters

· Bord Bia

· Aegean Exporters’ Associations

· Rice Exporters Association of Pakistan(REAP)

· CzechTrade

· Italian Trade Agency

· Invest in Spain

· PRO ECUADOR

· InvestChile

· International Olive Oil Council

· Wuchang Municipal People's Government

· Changchun Municipal Commerce Bureau

· Shangri-La Deqin County

· Associazione Nazionale Industriali Conserve Alimentari Vegetali(ANICAV)

· Ministry of Agriculture and Rural Development Republic of Poland

· Heilongjiang Qing'an County People's Government

· National Association of Grain Sector of Hubei Province

· Department of commerce of Jiangxi Province

· Department of Agriculture and Rural Affairs of Hebei Province

· Administration of Grain of Guangxi Zhuang Autonomous Region

· Department of Agriculture and Rural Affairs of Jiangxi Province

· Department of Commerce of Jilin Province, China

· Department of Commerce of Jilin Province, China

· Gansu Province Longnan Municipality

· Guangdong Organic Agriculture Association

Market Preview

The data shows that in 2024, the total output value of China's agriculture, forestry, animal husbandry, and fishery reached 15.6 trillion yuan, with a year-on-year growth of 6.1%. In the same year, large-scale agricultural product processing enterprises achieved a total operating income of over 18.5 trillion yuan, marking a year-on-year increase of 24%. The 20th National Party Congress Report clearly outlines the ambitious strategic goal of accelerating the construction of a strong agricultural country. Agricultural and rural departments at all levels have diligently implemented the decisions and arrangements of the Central Party Committee and the State Council, promoting the transformation of agricultural products from "primary processing" to "deep processing" and facilitating the growth and strengthening of the agricultural product processing and distribution industry. Against the backdrop of the sustained recovery and improvement of the national economy, the consumption of agricultural products is also experiencing continuous growth. The vitality of residents' consumption continues to be unleashed, and the agricultural product industry is expected to embark on a new round of industrial and consumption upgrading.

Why Exhibiting?

· The exhibition integrates four major functions: production-sales matching, trade transactions, channel maintenance, and industry exchange. It leads the industry's development trends, assists enterprises in expanding the domestic market, and connects with high-quality channels and resources nationwide.

· Our extensive database covers domestic and international top 500 agribusinesses, distributors and agents across various agricultural industry chains, supermarkets, e-commerce platforms, community group buying, catering institutions, star-rated hotels, and more. We follow up with major procurement plan buyers, recommend exhibitors for their preferences, and provide procurement services.

· We conduct personalized and precise invitations for audiences from different themes, industries, and channels, deeply cultivating the South China sales network. We bring in professional attendees and organize group visits and purchases through external cooperation.

· We issue visiting documents to relevant units and companies through national and local associations, local governments, and relevant authorities.

· Building on years of cooperation, we invite regional groups with outstanding contributions to modern agriculture from provinces, cities, counties, and towns to participate. We also collaborate with numerous international partners to invite international enterprises and institutions to attend.

· To promote and recognize outstanding products in the industry, the organizing committee, in collaboration with authoritative institutions, holds a Quality Product Awards ceremony. This aims to gather excellent operating enterprises, providing a platform for communication and exchange within the industry to mutually support and achieve mutual success.

· We engage in strategic partnerships with mainstream domestic and international media, large-scale portals, and industry-specific media both at home and abroad. This ensures comprehensive and multi-dimensional coverage of the exhibition through various channels, maximizing the effectiveness for exhibitors.

2024 Facts and Figures

Visitors by Region

Title of Visitors

· South China70%

· East China7%

· North China6%

· Southwest China6%

· Central China5%

· Northeast China2%

· Hong Kong,Macao and Taiwan2%

· Northwest China1%

· Overseas1%

· Distributors/Dealers28%

· Wholesaler/Agricultural products marke22%

· Supermarket/Chain store18%

· E-commerce/Community group buying13%

· Agricultural product processing factory10%

· Catering/Hotel6%

· Import & Export Trading Company4%

· Government/Association/Organization3%

· Others2%

Renowned Brands and Pavilions

Exhibitor Testimonials

We participate in the exhibition every year, and we consider WAF China to be a great platform for brand promotion, new product launches, and maintaining customer relationships. This year, the organization of the exhibition by the organizers was very well-coordinated, and the invited buyers were professional buyers from all over the country. Through the platform of the exhibition, we were able to maintain relationships with our existing customers and also establish connections with many new customers, providing us with a strong impetus for market expansion and the broadening of our brand presence. We would like to express our gratitude to the organizers and all the staff for their hard work! See you again at WAF 2024!

—— Qiang Wen, Brand Manager, Southern China Region, Yihai Kerry

This year is the 20th anniversary of our brand's listing, and we have brought a series of new and premium products, which have received a much higher level of welcome than expected. We have noticed that the foot traffic at the exhibition was very satisfactory, with a large number of high-quality buyers visiting our booth for business discussions. Some buyers even placed orders directly at the booth, providing great momentum for us to expand our presence in the healthy kitchen market. We would like to express our sincere gratitude to IGO China for creating a grand stage for brand promotion and showcase.

—— Jing Yuan, Public Relations Department, Standard Food (China) Co., Ltd.

VIP Buyer Groups

· Famous Chef Committee of China Cuisine Association

· Guangdong Provincial Association of Grain Sector

· GuangDong Food Circulate Association

· Global e-commerce (Shenzhen) Co., Ltd.,

· Hong Kong International of China Commerce Community Association

· Guangdong East Chamber of Commerce of Importers & Exporters

· Guangzhou Cuisine Association

· China Guangzhou Western Food Association, Guangzhou Food Industry Association

· Wengyuan County Agricultural Production and Processing Industry Association

· Zhongshan City Catering Chamber of Commerce Sha Xi Gourmet Cultural Association

· Foshan Nanhai Catering Service Industry Association

· Guangzhou Area Catering Trade Association

· Shenzhen Food Industry Association

· Shenzhen Cuisine Association

· Shenzhen Catering Service Trade Association

· Guangdong Agriculture Industrialization Association

· Foshan Gaoming Dining Profession Association

· GZPY Restaurant & Catering Association

· Jiangmen Cuisine Association

· Dongguan Grain Association

· Huizhou Food Industry Association

· Shenzhen Food Industry Association

· Guangzhou Food Industry Association

· Shunde Restaurant Association

· Yangjiang Cuisine Association

· Yunfu Dietetic Association

· Zhanjiang Cook Association

· Zhuhai Restaurant Association

· Heshan Dietetic Association

· Qingyuan Cuisine Association

· Caozhou Cuisine Association

· Dongguan Lawei Industry Association

· Shunde Dietetic Association

· Huizhou Cuisine Association

· Heyuan Cuisine Association

· Guangning Food and Beverage Association

· HongKong Cooking Association

· Sihui Restaurant Association

· Heshan Dining Industry Association

· Guangdong Julonghui Catering Association

· Zaoqing Cook Association

· Luoding Catering Business Association

· Guangning Cook Association

· Huaiji Catering Association

· Shaoguan Catering and Cuisine Association

· Nanhai Food and Beverage Association

· Shenzhen Food and Beverage Association

· Xintan Food and Beverage Association

· Emerging Food and Beverage Association

· Shunde Longjiang Food Safety Association

· Foshan Shunde Dietetic Association

· Yangjiang Food and Beverage Industry Association

· Food Tourism Promotion Association

· Shunde Lunjiao Dietetic Association

· Shunde Ronggui Restaurant Association

· Le Liu Street Dietetic Association

· Meizhou Dietetic Association

· Le Cong Food Safety Association

· Foshan Shunde Cook Association

Key buyers include...

Conference and special events

Polish Apple Pavilion Promotion Conference

Italy Ketchup Pavilion Promotion Conference

Spanish Pork Pavilion Promotion Conference

High Oleic Acid Oil Quality and Nutrition Seminar

International Contest on Rice Taste Evaluation

US Soybean Oil Promotion Conference

Etc.

Exhibits Categories

Contact Us

Guangzhou Yi Fan Exhibition Co., Ltd.

Room 202, Yin Yan Building, No. 25-27 Yan Ling Road, Tian He District, Guangzhou, China

Ms. Abbey Chow

Cell: +86-132 6591 4628

Tel: +86-20-020-87582732

Email: abbey.chow@ihe-china.com