A new era is about to come, and it is full of surprises and changes. Bean products industry, as a traditional food industry, considers how to deal with the changing consumer demand and grasp the new challenges and opportunities for development. They are problems not only considered by each company, but also the entire industry facing.
Adhering to the characteristics of ‘Professional, international, authoritative and unique’, 2016(6th) China International Soybean Food Processing Technology And Equipment Exhibition (2016SPEE in short) will open again in Shanghai Everbright Convention and Exhibition Center from April 14, 2016 to April 16, 2016.
Soybean food market in China is far from saturation with a huge potential. At present, the amount of soybean used in food industry of our country is about 11million tons. But according to the requirment of ‘Long term plan for the development of Chinese food and nutrition(2011-2020)’, till 2020, per capita annual soybean intake to reach 13 kg, that means for the food industry, the amount of soybeans should reach about 18million tons.
The competition of soybean food industry is becoming gradually from the quality competition and brand competition to the competition of providing personalized service and consumption experience for customer.
The characteristics of regional market of soybean food industry in China is obvious, product homogeneity and phenomenon of following the trend is still extraordinary. Enterprise urgently need to convert from the quality competition and brand competition to the competition of providing personalized service and consumption experience for customer, to break through the industry's status of lacking a strong national brand and differentiation and innovation development. Facing the increasingly high degree of market operation, enterprises should view the point of consumer, increasing research and development efforts,deepening the product line, enhancing differential service, meeting the individual needs, increasing product creativity through creative thinking, and building enterprise core value of brand ultimately.
Soybean food processing technology and equipment in China need to adapt to the new normal and seek new development. Rising consumption demands has put forward higher requirements to the soybean food processing technology and equipment. In order to adapt to the development of the industry under the new situation, equipment enterprises still need to enhance the ability of independent innovation, work hard to improve the stability of equipment products and build a good service and research and development system, provide sound and strong technical support for soybean food production enterprises
Email：china_sbpa@vip.126.com Tel ：8610-68510211
