China Brew & Beverage 2012 (CBB 2O12) opened at Beijing New China International Exhibition Center at 10:00 on Sept. 19, 2012. As the first cooperation between MMI and CNUE, CBB 2012 is an important event for the liquid food industry. Through the coordinated effort of the organizers, the trade show took place at Beijing New China International Exhibition Center for the first time and made history with 6 exhibition halls and 70,000 square meters of exhibition space, on which about 700 exhibitors from 33 countries and districts exhibited their latest development and technological breakthrough.
1. Higher international level
Overseas enterprises highly value the Chinese market and joined CBB2012 actively and the international exhibition area amounted to 15,450 sqm. Among them are the frequent exhibitors like Krones, Sidel, KHS, Sacmi, HEUFT and new customers as SpiraxSarco, Exxon Mobil, AETNA, Hanovia,. The German Pavilion took an exhibition area of over 1500sqm, housing 47 exhibitors. Sidel, BASF and Diversey also introduced their up-to-date products.
2. Amazing Chinese Exhibitors
At CBB 2012, Chinese exhibitors occupied Halls E2, E3, E4, W3 and W4. Tech-Long, Hangzhou Youngsun, Newamstar, Lehui, CNUE, GLM2, Hangzhou Zhongya presented their latest technologies and products. Their innovations in ideas and technologies revealed the upgrade of the Chinese industry.
3. Improved learning and business function at CBB 2012
The 27 accompanying seminars focused on providing an international level high-end communication. The number of international visitors at CBB 2012 is also on the rise. Visiting delegations from Vietnam, Russia and other neighboring countries visited the trade show. Decision-makers from important Chinese user companies and high-end liquid food manufacturers all came to the trade show in groups.
4. Wider media coverage
CBB 2012 news is reported by many important general and industry media: Xinhua News Agency, "People's Daily Overseas Edition", "Chinese Food" newspaper, "China Packaging News", International Business Daily, China Daily, Consumer Daily, Brew& Beverage Technology and Equipment China Wine News, Shopping Herald • Beer magazine,. Coverage on CBB 2012 is clearly earlier and more intense than the past editions.
CBB2012 received the warm feedbacks from the industry community and it is undoubtedly a great success.